Privacy Policy

This privacy policy explains how Pet Laser Therapy collects, uses, stores and shares personal information when you use this website, contact us about our services or enquire about laser therapy for your pet.

1. Who we are

This website is operated by Pet Laser Therapy, a mobile animal laser therapy service providing at-home appointments across Stourbridge, Kingswinford and surrounding areas of the West Midlands.

For the purposes of UK data protection law, the person or business operating Pet Laser Therapy is the data controller for personal information collected through this website and through enquiries made directly to us.

You can contact us using the following details:

• Name: Pet Laser Therapy
• Email: info@petlasertherapy.co.uk

You can also contact us through the enquiry form on this website.

2. Personal information we may collect

Depending on how you contact or interact with us, we may collect:

• Your full name.
• Your email address.
• Your telephone number.
• Your pet’s name and species.
• Information you provide about your pet, their condition, veterinary history or the reason for your enquiry.
• Information contained in emails, telephone calls, contact forms or other communications.
• Information relating to a consultation, appointment or service you ask us to provide.
• Technical and usage information, such as pages visited, approximate location, browser and device type, referral source and interactions with the website.
• Your cookie and consent preferences.

Information about an animal is not normally personal information by itself. However, it may form part of a record connected with you and will be handled appropriately.

Please avoid providing sensitive information about yourself unless it is relevant and necessary for your enquiry.

3. How we collect personal information

We may collect personal information when you:

• Complete an enquiry or consultation form.
• Contact us by email, telephone or another communication method.
• Ask about mobile laser therapy for your pet.
• Arrange or discuss a consultation or appointment.
• Communicate with us about an existing or potential course of treatment.
• Browse or interact with this website.
• Choose your cookie preferences through the website cookie banner.

4. How we use personal information

We may use personal information to:

• Respond to enquiries about pet laser therapy.
• Contact you using the details you have provided.
• Discuss your pet’s needs and whether a consultation may be appropriate.
• Arrange consultations, home visits and appointments.
• Provide requested services and communicate with you about your pet’s care.
• Maintain appropriate appointment, customer and business records.
• Manage payments, invoices and accounting records where applicable.
• Operate, secure, maintain and improve the website.
• Understand how visitors use the website and which content is useful.
• Prevent misuse, protect our business and establish, exercise or defend legal claims.
• Meet legal, tax, accounting, insurance, professional or regulatory requirements.

Submitting an enquiry does not create a veterinary-client relationship or guarantee that laser therapy will be suitable for your pet.

5. Our lawful bases

UK data protection law requires us to have a lawful basis for using personal information. Depending on the circumstances, we may rely on:

Contract: where using your information is necessary to take steps at your request, arrange an appointment or provide a service.

Legitimate interests: where it is reasonably necessary to respond to enquiries, communicate with customers, manage appointments, maintain appropriate records, operate the website or protect the business, provided those interests are not overridden by your rights.

Consent: where you choose to accept non-essential cookies or where we specifically ask for permission for a particular use.

Legal obligation: where information must be used or retained to comply with legal, tax, accounting, insurance or regulatory requirements.

Where we rely on consent, you may withdraw it at any time.

6. Enquiries and consultation requests

When you submit an enquiry, we use the information you provide to understand your request and contact you about the most appropriate next step.

This may include asking for further information about your pet, discussing whether laser therapy may be suitable, recommending that you speak with your veterinary practice or arranging a consultation.

Please provide only information that is relevant to your enquiry.

Pet Laser Therapy does not provide emergency veterinary care. Concerns requiring urgent veterinary attention should be directed to your veterinary practice or an emergency veterinary service.

7. Information about your pet

You may choose to provide information about your pet, including their name, species, age, condition, diagnosis, treatment history, veterinary practice or current care.

We use this information to understand the nature of your enquiry, assess the appropriate next step and, where a service is provided, help plan and record the treatment delivered.

Where appropriate, we may ask for confirmation that your pet has received a veterinary diagnosis or that laser therapy has been discussed with or approved by the veterinary professional responsible for their care.

We will not normally contact your veterinary practice or another animal-care professional without your knowledge, unless there is a legal, professional or animal-welfare reason that permits or requires us to do so.

8. Website analytics

We use Google Tag Manager to manage website tags and Google Analytics to help us understand how visitors use the website.

Depending on your consent choices and the website configuration, Google Analytics may process information such as:

• Pages visited and website interactions.
• Approximate location.
• Browser and device information.
• Referral source.
• Session and usage statistics.

This information helps us assess website performance and improve its content, usability and visibility.

Google Consent Mode is used to communicate your cookie and privacy choices to Google tags. The behaviour of those tags may change depending on whether you accept or reject the relevant cookie categories.

Further information about the cookies and technologies used on this website is available in our Cookie Policy.

9. CookieYes consent management

We use CookieYes to:

• Display the website cookie banner.
• Provide cookie preference controls.
• Record and remember consent choices.
• Help prevent non-essential cookies from being used without the appropriate permission.

CookieYes may use a necessary cookie or similar technology to remember your preferences.

You can review or change your cookie choices using the cookie settings or consent preference control available on this website.

10. Who we may share information with

We do not sell personal information.

Where reasonably necessary, information may be shared with:

• Website hosting, maintenance and IT service providers.
• Email, communications, appointment and business administration providers.
• Google Analytics and Google Tag Manager.
• CookieYes.
• Payment, accounting or invoicing providers where applicable.
• Professional advisers, including accountants, insurers and legal advisers.
• Veterinary practices or animal-care professionals where you have asked us to communicate with them, where it is appropriate for your pet’s care, or where disclosure is otherwise permitted or required.
• Public authorities, regulators, courts or law enforcement bodies where disclosure is required by law.

Service providers are expected to handle personal information securely and only for the relevant service or agreed purpose.

11. International data transfers

Some website, analytics, email or technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we expect the relevant provider to use an appropriate lawful transfer mechanism and safeguards required by UK data protection law.

12. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet any legal, tax, accounting, insurance, professional or record-keeping requirements.

The exact period will depend on the nature of the information and our relationship with you.

Enquiries that do not lead to an appointment or service will normally be retained only for a reasonable follow-up period. Appointment, treatment, customer, payment and related communication records may be retained for longer where necessary for service continuity, accounting, insurance, legal or professional purposes.

Cookie consent records and analytics information are retained in accordance with the settings and retention periods applied within the relevant services.

When information is no longer required, it will be deleted, anonymised or securely disposed of where reasonably practicable.

13. How we protect information

We take reasonable technical and organisational steps to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

Access to personal information is limited to people and service providers who reasonably need it for the purposes described in this policy.

However, no website, email system or internet transmission can be guaranteed to be completely secure.

14. Marketing communications

We will not automatically add you to a general marketing list simply because you submit an enquiry.

Where we offer optional marketing communications, we will obtain any consent required before sending them. You can unsubscribe or withdraw your consent at any time using the method provided in the communication or by contacting us.

We may still send service-related communications concerning an enquiry, consultation, appointment, payment or service you have requested.

15. Automated decision-making

We do not use the personal information submitted through this website to make decisions based solely on automated processing that produce legal or similarly significant effects.

16. Your data protection rights

Depending on the circumstances, UK data protection law may give you the right to:

• Ask for access to the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete personal information in certain circumstances.
• Ask us to restrict how personal information is used in certain circumstances.
• Object to processing based on legitimate interests in certain circumstances.
• Ask for eligible personal information to be transferred to you or another organisation.
• Withdraw consent at any time where we rely on consent.
• Complain to the Information Commissioner’s Office.

These rights are not absolute and may not apply in every situation. We may need to confirm your identity before responding to a request.

To exercise your rights, contact us using the details in section 1.

You can find further information or make a complaint through the Information Commissioner’s Office website at ico.org.uk.

17. Children’s information

This website and our services are not directed at children.

A parent, guardian or other responsible adult should make enquiries concerning a family pet. We do not knowingly collect personal information directly from children through this website.

18. Links to other websites

This website may contain links to websites operated by veterinary practices, professional bodies or other organisations.

We are not responsible for the content, security or privacy practices of external websites. You should review their privacy information before providing personal information to them.

19. Changes to this privacy policy

We may update this privacy policy when our website, services, technology providers or legal obligations change.

The latest version will be published on this website with the date it was last updated.